At a Glance · AI-generated

OpenAI launched shopping features in ChatGPT on March 24, enabling the chatbot to display product images, prices, and comparisons directly within conversations. The feature stops short of offering checkout functionality, positioning ChatGPT as a product discovery tool rather than a direct sales platform. By March 27, early testing revealed ChatGPT displayed advertisements to users, raising questions about the platform's monetization approach as it competes with Google's Gemini in the AI shopping space.