At a Glance · AI-generated

Meta's AI shopping assistant Muse reached 10 million users within 40 days of launch, joining an exclusive group of only 12 apps to hit that milestone. The rapid adoption created such high demand that CEO Mark Zuckerberg enlisted payment processor Stripe to raise credit limits to handle transaction volume. Shopping emerged as the platform's top activity, with average purchases exceeding $200 per transaction, signaling strong commercial interest in the AI-powered tool.